Established in 2013, POPcreative is a team of public relations, marketing, and branding specialists led by Shirin Shafiee and Kaitlin McGowan. Shirin began her public relations career in 2007 with agencies People’s Revolution and K Public Relations before transitioning into hospitality management four years later with Jean Georges Management and Hakkasan Group. Shirin left hospitality to launch POPcreative: an all-inclusive marketing + branding agency with a focus on the cultivation of a balanced visual, content, and marketing design. Kaitlin started her professional course at Mullen Advertising in 2010 before working with both Proverb Ltd and Targeted Victory. She joined the POPcreative team as creative director in 2015.
President and founder ... Chinatown is home.
Creative Director ... Brooklyn baby.